Head of Experimentation. BBC
Divya is currently the Head of Experimentation at BBC, bringing her extensive expertise in Digital Experimentation and Optimization to the renowned broadcasting company. Prior to her role at BBC, Divya held prominent positions at Accenture, Channel 4, and Bupa, where she made significant contributions in the realm of research, analytics, and optimization for some of the most iconic brands in the industry. With over 12 years of experience in the field, Divya’s journey began in scientific research, which eventually led her to specialize in digital experimentation. In her current capacity, she takes on the responsibility of establishing, enhancing, and scaling experimentation programs for companies, ensuring they stay at the forefront of innovation and success.