2-3 October 2024

ExCel London


Wednesday 18 October

13:00 - 13:30   |   Keynote Theatre

“Enthusiasm is Common. Endurance is Rare”: Learning how your business can bend and not break

Ever noticed how, in a gale, oak trees fight the wind and break, whilst willow trees bend and survive?

There’s a lesson there for any business owner.

High inflation, lower consumer demand, and strained cashflows are part of a storm that is rattling the windows, keeping even the hardiest entrepreneur up at night.

But there is a solution.

By learning how to make your business resilient, you can go from not just surviving in today’s economy but thriving.

Join Angelene Woodland, Chief Customer Officer at the British Business Bank, as she offers practical, actionable, and impartial tips to help your business be more like a willow tree.


“Enthusiasm is Common. Endurance is Rare.” a quote from Angele Duckworth – a world leading psychologist, originator of the Grit scale.

See speaker profiles

Angelene Woodland

British Business Bank



4-5 June 2024

Manchester Central


2-3 October 2024

ExCel London