Speakers

Speaker profile

Safiya Ahmed is a Podcaster, Journalist and Digital Content Creator. Her platform PRIME focuses on creating content for women in mid-life. Since launching her YouTube channel, she has interviewed influencers, actors, authors, academics and influential figures in media and the arts.

Through longform conversations and authentic reels and social media posts, Safiya encourages women to be real about the challenges of getting older and resist the pressures that come from false images of perfection on social media.

PRIME seeks to inspire women to see mid-life as an opportunity to chart a new life course in their health, relationships, careers and finances. Safiya wants women in their forties to adopt a pro-ageing mindset by working to create a more meaningful life and see mid-life as the prime of their life.

Prior to launching her podcast, Safiya worked as an Editorial Assistant in various Commissioning Departments at Channel 4 and has worked on numerous other media projects. She writes articles on lifestyle and culture for various online publications and will be launching PRIME Magazine this winter.